My favourite brands would be Mecca, Sephora, W Cosmetics.

Creatively, I love how Sephora blends inclusivity with sophistication. Their campaigns celebrate diversity while maintaining an aspirational aesthetic. Contrastingly, W Cosmetics stands out for its fun, youthful energy and playful colour palette that makes beauty feel approachable and experimental. And Mecca has a beautifully curated, minimalist brand feel; their storytelling and visuals are elevated yet personal, creating a sense of community and self-expression.

I draw inspiration from everyday experiences, that is the people, conversations, and environments. I find that observing how others interact and problem-solve often sparks new ideas. I also get inspired by design communities on platforms like Pinterest, Behance, and LinkedIn, as well as books and documentaries that explore innovation. In terms of my aesthco, I value simplicity that tells a story. I like to leverage visuals or messages that are meaningful, with a balance between professionalism and creativity.

I also use premier pro, adobe and video editing apps on my phone. In addition, I use photo editing apps to adjust the lighting