One idea could be "Mornings w/ Eva NYC" - think rooftop lounge GRWM style, inviting students in a campus apartment to get ready together on a Friday/Saturday in the morning using some sample products. Encouraging college students to come with their natural selves and experience getting ready together, if possible, I would also try to collaborate with a local coffee shop to offer a beverage for the event. Overall, the event would focus on campus engagement between girls experiencing the fun moment that is - getting ready. Potentially even utilizing the idea of "Glowing up for the Weekend together" marketing it to social orgs (KS Weli, Hook'd, sororities) and encourage people to wear pastels to make an aesthetic approach for the content taken, any girls who share on their story about the event and tag the brand could earn a chance for a small Eva Nyc PR gift. I think there isn't enough opportunities to meet new girls, network and bond in a busy college schedule all the time, especially in a beauty-loving environment, so I think an event like this could not only drive brand awareness but also build a community who will want to engage in future events for the brand. Other ideas could also include: 1)"Game Day Hair" similar hosting a morning social inviting people to some sample and use products to get ready for the UT game in the afternoon. 2.) "Refresh Bar" host a tabling area (pop-up style) around campus with an org to get students to try Eva Nyc while walking to class or needing a little quick refresh to the hair (dry shampoo, hairspray, oil) 3.) Study Sesh ft. Eva NYC, why not be productive while looking good (look good = feel good) Partner with an org to host a study sesh, snacks, sample products. Campus study pressure alleviated a bit with the help of some good quality hair products!

Insta: https://www.instagram.com/sarah_.mel/

Tik Tok: sarah._mel

(*As of right now my accounts are private, but I am soon planning to go public especially for social media and marketing opportunities like this one

I am also more than 100% willing to start being more active on TikTok and have content for the brands socials if needed!)

Yes, I am involved with a business fraternity called Phi Chi Theta, Hook'd Magazine as part of their Events team, and the Kendra Scott Women's Entrepreneurial Leadership Institute. I am also planning on potentially joining others in the fall!