I would engage an audience by meeting students where Barebells naturally fits, so especially with Austin’s youthful, fitness-driven culture, it’s easy to see students walking, running, going to Pilates or workout classes, and spending time outdoors. I’d focus on campus fitness moments, such as partnering with student fitness events, apartment complexes that host resident events, where Barebells can be highlighted as a post-workout or on-the-go snack. I would also lean into interactivity. Many students may not have tried Barebells before, so creating tasting moments—like a small “Spot Your Flavor” table—would encourage people to try different bars and discover their favorite. Another strong opportunity could be study time. During exam weeks, students are often up late or rushing between classes and need a quick pick-me up. Handing out Barebells during these moments can help position the brand as the perfect sweet alternative that fuels not just workouts but long study sessions.

I would be a great fit as a Barebells Brand Ambassador because of my student experience at UT Austin and my unique lifestyle ,which allows me to bring a refreshing sense of authenticity and rawness to my content and personal brand. I don’t create content performatively or for a career so I believe I share what genuinely aligns with who I am and what I enjoy, which makes what I post or share more truthful to who I am. Beyond being a student, I balance working part-time while managing being in business and social organizations, and pursuing personal goals like working out, playing volleyball, modeling, and spending time with friends. These different aspects of my life give me a unique point of view and allow me to naturally show Barebells in moments of my daily life and routine that I'd be genuinely proud to share.

Yes, I am available for ACL Weekend 1. I do have reliable transportation through drop-off means, as I live near the UT campus.