She/Her
Sarah
I'm a Theatre Performance major at Belmont University from Phoenixville, Pennsylvania. With a background in performance, I bring creativity, confidence, and strong communication skills to my work.
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About Me
Belmont University
Nashville, TN, US
theatre performance
Class of 2028
Nashville, TN, USA
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Interview Questions
Sousa
Social Media Specialist for Wellness Drink
How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Brand content is about building trust and connection. It focuses on lifestyle, storytelling, and how people feel about the product. Purchase-driven content is more direct and highlights benefits while giving people a reason to buy. You need both since one builds interest and the other converts it.
Sousa
Social Media Specialist for Wellness Drink
If you had to create one piece of content for Sousa this week, what would it be and why?
I’d create a ‘day in the life’ video showing how I naturally incorporate Sousa into my routine. I’d highlight why I use it, focusing on the benefits like helping me hit my protein goals and stay hydrated, with 20g of protein and 1500mg of electrolytes. This type of content feels authentic, showcases real use, and performs well on platforms like TikTok and Instagram because it’s relatable and easy to engage with.
Sousa
Social Media Specialist for Wellness Drink
How would you increase engagement for a new Supplement brand on social media?
I’d increase engagement by creating relatable, real-life content that shows how the product fits into daily routines, while adapting current trends on platforms like TikTok and Instagram. I’d also encourage user-generated content, use interactive features like polls and Q&As, and engage directly with the audience to build a strong community.