I like to stay updated while using Instagram and TikTok by looking for emerging patterns in sounds, video formats, and visual aesthetics! I do my best to follow a variety of creators and brands across different niches to keep track of what people are looking at and how different trends evolve in different communities. I often use the Explore page on Instagram to get an larger idea of what is currently "in", to expand upon what I can see from my For You Page. I love to discover new creators and watch how trends expand and evolve!

As someone who is constantly using social media, I'm attracted to influencer and social media marketing because it combines creativity, storytelling, and a deep understanding of shifting cultural trends. I find social media campaigns so interesting as they have the potential to permanently alter a brand's perception in the internet zeitgeist! I believe that a foundational element of influencer marketing is creating authentic relationships with audiences through personalized content, making connections that resonate with consumers more than traditional advertising. I find the fast-paced nature of social media so exciting and would love the opportunity to contribute to building campaigns that resonate with people!