I have worked with Uni societies to create content.

For example, I’d take a concept like “everyone loves a bit of gossip” and turn it into a short TikTok-style video that feels like a mini drama. It could start with a uni student sitting alone, overhearing a juicy conversation as people walk by. Quick cuts show how the gossip spreads—through texts, overheard chats, and dramatic reaction shots. Suddenly, phones start buzzing, students run across campus, and they all gather in front of a mysterious poster. The camera zooms in to reveal it’s promoting an anonymous social networking app—the perfect twist. Using tools like CapCut, After Effects, and Premiere Pro, I’d edit the video with fast pacing, ambient sound design, and trending audio to keep viewers hooked. I’d also think about how to turn it into a series or multi-part story to build curiosity, ending each one with a cliffhanger or call to action like “Would you download this app?” It’s all about creating content that reflects how people actually talk, think, and behave—especially Gen Z. And if it sparks conversation or a laugh, even better.

Instead of a long morning waking and preparing your Matcha bowl and hot water, just pop a matcha gummy in your mouth.