Peacock
Brand Partnerships Survey
What's one recent brand collaboration that really resonates with college students specifically?
Alix Earle recently announced her brand deal to AminoLean energy, and Alix’s following is predominantly young women in college. Additionally, many Gen Z students are prioritizing health and wellness—as well as caffeine of course—and AminoLean has both of those aspects. It was a perfect brand deal for Alix Earle’s influencer persona.
Nonfiction Research
Looking for Experts on Canadian Gen Z Culture
Is there a subculture in Canada that you think would be super interesting to study? Why?
Most Gen Z content creators tend to lean toward wellness, vlogging, and all-around lifestyle. I would very much enjoy diving into a more niche sub-content within those categories, such as maybe cooking or wellness.
COHART
Social Media Intern
What's one way to connect with COHART's audience through art and strategy on Instagram?
I would first get a feel for the demographic of COHART’s following, and mainly cater to those followers, while also incorporating outreach to more people to get a better reach of people!