Interview Questions
Vidovo
Content Marketing Intern (Copywriter)

Can you provide an example of a successful case study you've created in the past?
Let me walk you through an example of how I’ve applied similar strategies: In the past, I worked with a small e-commerce brand struggling to increase blog engagement and drive traffic. After analyzing their target audience and conducting keyword research, I identified key pain points their customers faced. For example, we discovered a gap in content around product care and tips for beginners, which aligned perfectly with their offerings. I created a series of blogs tailored to these insights, such as “5 Essential Tips for Maintaining Your *****” and “A Beginner’s Guide to Choosing the Perfect Category. ” By optimising these posts for SEO and promoting them through social media, their blog traffic increased by 150% within three months, and readers spent 40% more time on the site. If you’d like, I can provide a tailored strategy or explore how similar techniques could work for your brand.
Vidovo
Content Marketing Intern (Copywriter)

How do you approach researching and selecting blog topics that resonate with a target audience?
To create blog content that resonates with your audience, I’ll start by analysing their needs through feedback, surveys, and data. Using tools like Google Keyword Planner and SEMrush, I’ll identify trending topics and conduct competitor analysis to uncover gaps and opportunities. By monitoring online communities and industry trends, I’ll ensure the content is timely and engaging. Each topic will align with your brand’s voice and goals, positioning brand as a trusted leader in the field. I’d love to discuss this approach further to tailor it for your needs. Best regards, Sarah