I would lead sampling by creating interactive pop-ups and “get ready with me” moments on campus where students can test products, take quick content, and share on social media for incentives. Off campus, I’d partner with local gyms, cafés, and community events to include samples in lifestyle moments, while encouraging UGC through hashtags and giveaways to extend reach online.

I would engage my audience by creating fun, trend-driven content like tutorials, GRWM videos, and before-and-after transformations using ColourPop products. I’d encourage interaction through polls, questions, and comments, while sharing honest reviews, swatches, and everyday looks to build trust and inspire my audience to try the products themselves.

What I love about ColourPop is how accessible and fun the brand is. They offer trendy, high-quality makeup at affordable prices, without sacrificing creativity or performance. I also love how quickly they stay on top of trends and release products that feel fresh, inclusive, and easy for everyday use.