I ensure my reviews are honest and constructive by basing them on real experience with the product and clearly explaining both strengths and areas for improvement. I focus on how the product performs, who it’s best suited for, and how it could be used more effectively. I always aim to be fair, respectful, and helpful, so feedback builds trust and helps customers make informed decisions.

When reviewing beauty products, I consider effectiveness, ingredients, and suitability for different skin or hair types. I also look at texture, scent, ease of application, and how the product performs over time. Packaging and value for money are important, as well as whether the brand is transparent and inclusive. Most importantly, I focus on how the product makes the customer feel and whether it delivers on its promises.