She/Her
Sara
Italian content creator fluent in English, I have a degree in Business & Administration, now studying Innovation and Marketing. I create engaging UGC to help brands connect with the target audience.
About Me
Ca foscari university of venice
Class of 2024
Padua, Province of Padua, Italy
Interests
Interview Questions
Bashi
Social Media & Video Editor
HOw long does it typically take to edit a one minute video?
It depends on the difficulty of the edit and video result. But for example a straight-up talking video with maybe a greenscreen effect it could take me up to 30 mins to edit. Then a UGC video or vlog-style video maybe 30 to 45 mins.
Bashi
Social Media & Video Editor
Can you share a successful video editing project that drove engagement?
sara | viaggia con me (@peregrinesara_) | TikTok
Bashi
Social Media & Video Editor
How do you ensure social media content aligns with the company's brand voice?
First, I make sure I fully understand what Kava Bashi’s voice is. It’s not just about posting content; it’s about making sure that every caption, reply, and visual feels like it naturally belongs to the brand. Kava Bashi’s tone, by seeing the site and social media, seems warm, inviting, and knowledgeable—it’s about creating a sense of connection, not just selling a product. So, whether it’s an Instagram caption or a TikTok video, I would always ask: Does this feel authentic to the brand? Would Kava Bashi say this?
Once the brand voice is clear, I ensure that every post reinforces the company’s mission, values, and messaging. This means focusing on key themes that consistently reflect what the brand is about.
Different social media platforms require different approaches, but the brand voice should remain consistent across all of them. And even though the content format changes, the voice remains the same so that the brand feels recognizable and cohesive everywhere.