Interview Questions
NatureLab Tokyo
Social Media Intern
What's one brand that's killing their social strategy right now? Why are they standing out?
Duolingo has been changing the game when it comes to social media marketing. With its witty, humorous, and highly engaging content, Duolingo has managed to create a social media presence that's fun and approachable while also being highly effective. The brand's posts feel organic and relaxed, avoiding the impersonal and generic commercial feeling of promotional content, but it is also strategic in conveying the brand's values and creating visual identification with the quirky viral mascot (Duo, the owl).