In PRLab, I worked with L’Amore Della Pasta, a small artisanal pasta company whose main goal was to grow brand visibility, strengthen their social media presence, and ultimately drive future sales. One of my key tasks was to identify influencer partners who could authentically represent the brand. We focused on Chef Joe Gatto, a former private chef for Celtics and Red Sox players, because he was a well-known local influencer with a strong following whose audience aligned with ours. He already created recipe content, valued the community, and we knew his support would feel genuine. I reached out through a tailored email where I highlighted our enthusiasm for his work and explained how meaningful his partnership could be for a small brand. He agreed to try the product, and after receiving a few boxes, he not only made one video but created multiple recipe videos and continued working with the brand because he truly loved it. The result was a credible, authentic collaboration that boosted awareness, gave the brand engaging content, and helped establish a long-term partnership with someone respected in the local community.

When I worked with Aveyo, most of my outreach was to health-conscious and fitness influencers. I picked up how wellness influencers especially value trust and credibility, so I always started by researching whether their content, values, and audience matched the brand. Instead of sending a generic pitch, I tailored each message to highlight how Aveyo’s avocado-based products could fit into their lifestyle through clean eating, fitness-focused, or family-oriented. I also made sure to follow up thoughtfully, tracking conversations in spreadsheets so I could reference past interactions and build continuity. That way, the influencer felt like a partner rather than just a marketing tool. To me, building authentic relationships in wellness and fitness means showing you understand their personal brand, respecting their voice, and creating collaborations that feel natural to both their audience and the company’s goals.

I’m not a drinker myself, so I’ve naturally experimented with non-alcoholic drinks and other alternatives, and I’ve even gotten some of my peers into them too. That’s given me a good sense of what these companies stand for and why they matter. I feel confident pitching why they’re a better alternative, and this opportunity would let me authentically communicate with influencers who share those same values. I’m also genuinely excited to keep learning more about the industry.