She/Her/Hers
Sara
I am a student in the Integrated Business and Engineering honors program with a focus in Industrial and Systems Engineering. Outside of school, I am interested in the arts, traveling, and exploring na...
I am a student in the Integrated Business and Engineering honors program with a focus in Industrial and Systems Engineering. Outside of school, I am interested in the arts, traveling, and exploring nature.
About Me
Lehigh Univervsity
Class of 2025
Pittsburgh, PA, USA
Interests
Social media
New technology
Technology
Interview Questions
Yahoo
Content Strategist
What do you think most brands are doing wrong in regards to their content strategy?
There’s a difference between interesting Gen Z and relating to Gen Z, and I believe most companies’ downfalls is whenever they try to relate to our generation. As a whole, we don’t want ma company to look and act like it is a Gen Z brand, we simply want platforms and products that elevate the way we see our generation and will continue to grow into the world’s leaders.
Peacock
Consumer Feedback Survey
What is your favorite streaming platform and why?
I enjoy Netflix because of their use of new actors and actresses that we haven’t seen before in their original content. I believe their ability to introduce us to new faces it what makes them the biggest streaming platform on the market.
Home From College
H\FC Campus Team Member
What is one strategy Home From College can use to grow to even more student users in Q1 2023?
I discovered this platform through TikTok, and I think it was a great way to market. However, I think partnering with bigger users who explain the company would be more helpful as many students (young people) consider their known influencers as reliable.