My recent observations near the dorms highlight a significant, immediate market opportunity with the college airport shuttle demand, which is currently proven by the campus shuttle presence right outside my window. We need to position the Uber Shuttle as the superior, reliable, and frankly, smarter upgrade for students by offering guaranteed seats, designated luggage capacity, and eliminating the nightmare of surge pricing during major academic breaks. To capitalize on this, we'll run a two-part campaign: first, an immediate grassroots flyer blitz directed at students waiting at those existing dorm-side shuttle stops, speaking to them right when they're thinking about travel; and second, a high-impact social media takeover on platforms like TikTok and Instagram using a hashtag like #UberShuttleSaves, driving viral User-Generated Content (UGC) that emphasizes the savings and stress-free Dorm-to-Terminal experience, making the Uber Shuttle the essential travel hack for college students.

Yes! Zeta Tau Alpha, NYU Chefs, Carlyle Court Resource Team, Carlyle Run Club, and Carlyle General Assembly!

Yes, I attend New York University!