At NYU, students value both convenience and exclusivity, so I would focus on strategies that highlight how the Sephora x Uber Eats partnership makes beauty more accessible in the fast-paced lifestyle of New York City. I would drive utilization of the limited offer by combining in-person engagement with digital promotion. On campus, I would set up flyers or pop-up events in high-traffic student areas like Washington Square Park, Bobst Library, and the Kimmel Center. If possible, I’d also collaborate with student clubs, Greek life, and residence halls to host mini “Sephora self-care moments” where students can discover products and redeem the offer instantly.

On the digital side, I would create authentic TikToks and Instagram stories showing how quick and easy it is to get Sephora delivered through Uber Eats, framing it around relatable NYC student moments (last-minute glam before a night out, gifting a roommate, or self-care during midterms). Leveraging trending sounds, hashtags, and geotags like “NYU” would ensure the content reaches the target audience. By blending on-campus excitement with social media storytelling, I’d make the offer feel both useful and fun, encouraging students to try it before it’s gone.

Zeta Tau Alpha, NYU Chefs, Carlyle Run Club, NYU Carlyle Assembly Hall Council, Carlyle Resource Center Assistant

I have extensive experience in content creation and editing through both original projects and brand partnerships. As a marketing intern, I launched Crazy Crumb, a social media video series where I developed unique baking concepts, scheduled talent, filmed, and edited content that was engaging and visually polished. In addition, I partnered with brands including Amazon Prime Student, TurboTax, and Kendra Scott, creating content that aligned with each brand’s voice while remaining authentic to my audience. These experiences allowed me to hone skills in storytelling, brand alignment, creative strategy, and producing content that resonates with and engages diverse audiences.