When reviewing a product, I consider its quality, safety, user experience, value for money, innovation, sustainability, customer reviews, brand reputation, longevity, and compatibility with other products or routines. These factors provide an all-rounded assessment of the product's suitability and value.

L'Oréal stand out by leveraging their diverse range of products and brands to cater to various demographics and interests. Their content strategy includes a mix of educational posts, user-generated content, influencer collaborations, and behind-the-scenes glimpses into their products and campaigns. This multifaceted approach helps them engage a wide audience and maintain a dynamic online presence.