I primarily use Canva and Google tools (like Google Slides and Docs) to design marketing assets because they’re efficient, collaborative, and easy to iterate on quickly. Canva helps me create clean, visually engaging graphics for promotions and social media, while Google tools make it easy to organize content and share drafts with teams for feedback. I like this combination because it allows me to move fast while still maintaining strong, consistent design quality.

I have experience creating marketing and promotional visuals using Canva for both campus organizations and small businesses. At Yogurt Zone, I designed promotional materials like flavor cards, social media posts, and in-store signage, focusing on clean, engaging layouts that align with brand aesthetics and drive customer engagement. Additionally, through my leadership roles and campus marketing work (including partnerships and events), I’ve created digital content that balances creativity with consistency and is tailored to specific audiences.

I would build excitement for OUAI on campus by hosting engaging, social events like self-care pop-ups during high-stress times (midterms/finals), where students can try products and experience the brand firsthand. I’d amplify this through TikTok and Instagram by creating relatable, trend-driven content and partnering with campus micro-influencers to drive authentic word-of-mouth. To increase distribution, I’d use strategic sampling through student org events, giveaways, and referral-style promotions that encourage students to share OUAI with their friends.