I find TikTok to be the most effective platform for marketing right now because of its organic reach and ability to push content to new audiences quickly. Even smaller creators can generate high-performing content if it resonates.Its algorithm favors engaging, authentic videos, which makes it ideal for UGC-style content that feels natural rather than overly produced. This helps build trust and drive higher conversion rates compared to more traditional ads.

I approach SEO strategy by starting with intent understanding what the target audience is actually searching for and why. From there, I do keyword research to find opportunities with strong traffic and achievable competition.I focus on creating high-quality, relevant content that answers those searches while naturally incorporating keywords. Then I optimize on-page elements like titles, descriptions, and structure, and make sure the content is engaging and easy to navigate.Finally, I track performance and continuously adjust based on what’s working, so the strategy keeps improving over time.