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Trend: “Soft socializing” + community-driven experiences A major Gen Z trend right now is the shift toward “soft socializing”—low-pressure, more authentic ways of connecting. Instead of big, highly curated events or overly polished content, Gen Z prefers simple, comfortable experiences where they can just hang out, create, or share moments without feeling judged. This connects to a bigger shift: Gen Z doesn’t just want to follow brands—they want to belong to something. The brands winning today are building communities, not just audiences. Why POCA should jump in Because this isn’t just a trend—it’s a behavior change: Gen Z is tired of performative, overly branded experiences They value authenticity and real interaction They want to participate, not just consume If POCA taps into this correctly, it won’t just gain attention—it will build loyalty and cultural relevance. How POCA should join Create low-pressure community moments Focus on small, intimate experiences instead of large-scale events (e.g., chill meetups, creative sessions, casual hangouts) Build micro-communities, not just followers Use platforms like Discord or private groups where people can interact, not just watch The goal is to create a sense of inside culture Let creators co-own the experience Work with creators as collaborators, not just promoters Give them freedom to shape the vibe so it feels real, not branded Keep it simple and authentic No overproduction, no forced messaging If it feels like an ad, it’s already failing

1. MrBeast (Creator) MrBeast sigue siendo “cool” porque reinventó lo que significa ser creador: no solo hace contenido, construyó un ecosistema (videos, marcas como Feastables, eventos). Lo que hace bien es mezclar entretenimiento extremo con propósito (filantropía), lo que conecta fuerte con Gen Z, que valora impacto real además de contenido viral. 2. Glossier (Brand) Glossier entendió antes que muchos que Gen Z no quiere publicidad tradicional. Su éxito viene de usar contenido generado por usuarios y micro-influencers reales. Básicamente: comunidad primero, producto después. Eso genera confianza porque se siente auténtico, no como un anuncio armado. 3. Gen-Z for Change (Community) Esta comunidad muestra cómo Gen Z usa internet para algo más que entretenimiento. Crean contenido con propósito (activismo, política, causas sociales) y movilizan audiencias grandes desde redes. Lo que hacen bien es combinar contenido viral con impacto real y participación colectiva.