When it comes to wellness and beauty, everyone has heard of The Ordinary and MAC Cosmetics. Both of these brands, though extremely different from each other, have one thing in common: consumer satisfaction. The Ordinary is known for offering authentic products that do wonders for skin. Likewise, MAC Cosmetics offers products that are eye-catching and loud, all while maintaining quality. Brands like these two are set apart from the rest by the praise they gain from their consumers, especially skin care gurus and MUAs. It's important for brands to be unique and attractive with their product designs and formulas. Add in acknowledgment to the mixing pot, especially from those who are social media stars that live and breathe wellness and beauty, and in no time, the brand becomes well-known and (hopefully) well-loved.