Yes, I led a social media campaign for a wellness brand launching a new skincare line. We created a 10-day challenge using short, daily reels that showed real users incorporating the product into their routine. I collaborated with micro-influencers and encouraged user-generated content with a branded hashtag. The campaign increased our Instagram engagement by 65%, grew followers by 3.2K in 2 weeks, and the hashtag received over 500 user submissions. It also drove a 20% spike in website traffic and directly contributed to a product sellout within the first month

I approach content creation with empathy and research. First, I try to understand the values, challenges, and preferences of my audience segments—whether it’s by analyzing comments, DMs, or insights. I use inclusive language, diverse visuals, and relatable storytelling so more people can see themselves in the content. I also test different formats and tones to see what connects best. The goal is to create content that’s not just trendy, but genuinely meaningful across age groups, cultures, and backgrounds—while staying true to the brand voice.

The time it takes depends on the type and complexity of the content. For short-form videos like Instagram Reels or YouTube shorts , it usually takes me 2–4 hours from ideation to final edit. That includes scripting, filming, editing, and adding captions or effects. For more detailed content—like product explainers or educational videos—it can take 1–2 days, especially if research or voiceover is involved. I always balance speed with quality to make sure the content is engaging, on-brand, and platform-optimized.