I would create content that frames scholarships as part of an aspirational yet realistic student lifestyle, not just financial aid. Through day-in-the-life style videos, I’d show moments like morning planning, studying in aesthetic spaces, journaling goals, researching scholarships, and applying with confidence using Kranay Academy tools. I’d blend practical scholarship tips with soft-life visuals—calm routines, study cafés, cozy desks, and goal-setting—to make scholarships feel empowering and stylish rather than stressful. I’d also highlight real student success stories by storytelling formats such as “from stressed to funded” or “how scholarship planning changed my college life,” keeping the tone relatable, motivating, and authentic. This approach helps students see scholarships as a smart lifestyle choice and part of long-term self-growth.

My primary social media audience is college students and young adults (ages 18–25) who are interested in productivity, study routines, time management, and student life. Many of them relate to managing classes, deadlines, exams, and balancing academics with personal life. My content is tailored to be relatable, practical, and visually engaging for this demographic.

I’m at the beginning of my UGC journey, but I’m very active on social media and understand what kind of content resonates with college students. I regularly consume and analyze UGC-style content on platforms like Instagram and TikTok, especially study, productivity, and college-life content. I’ve created short-form videos and posts using trending formats, hooks, captions, and storytelling, and I’m confident in my ability to create authentic, relatable content rather than overly promotional ads. I’m highly motivated to grow in UGC creation, open to feedback, and committed to testing different content styles to maximize views and engagement for brands like SyllySync.