People are drawn to color, they are drawn to samples, and also drawn to things that make them feel happy. An example could be music, people are naturally going to look at the event if something attracts them like music. Regardless if they know what what it is they will want to find out.

I could have a table set up by the biggest traffic part of campus. Have a showcase of the smoothies and possible samples in order for people to not only believe my words but see it for themselves. As for a social media campaign, being that I am an athlete I can showcase the smoothie through media after a workout, or a training sessions, or even do a day in a life with the smoothie being the main point of view.

I would say I am comfortable. As a former athlete, I would have to get students to come to big matches during the season. Doing this required me to engage with my peers and basically sell the volleyball in order for them to come to the game.