She/Her
Sani
I’m a college student who’s passionate about self-growth, wellness, and helping others. I love learning, sharing knowledge, and finding ways to improve myself and those around me.
About Me
Temple University
Class of 2028
Philadelphia, PA, USA
Interests
Interview Questions
Olive and June
Product Content Creator
how do you typically do your nails?
I usually get acrylics , I am a nail tech so sometimes I do them myself or go to a nail tech
MacroPlate
Influencer Marketing Intern
Can you describe a successful influencer marketing campaign you were involved in?
In a recent influencer marketing campaign I managed, our goal was to boost brand awareness and drive sales for a new product launch. We collaborated with micro-influencers whose audiences aligned closely with our target demographics. By providing them with creative freedom, they produced authentic content that resonated with their followers. This approach led to a 25% increase in website traffic and a 15% uplift in sales during the campaign period. The success underscored the effectiveness of leveraging niche influencers to achieve measurable business outcomes.
MacroPlate
Influencer Marketing Intern
How do you approach identifying the right influencers for a campaign?
When I'm identifying the right influencers for a campaign, I start by defining clear goals like boosting brand awareness or driving sales. Next, I pinpoint my target audience, considering their demographics and the platforms they frequent. Then, I look for influencers whose content and values align with my brand, ensuring they engage authentically with their followers. I also utilize influencer marketing platforms to streamline my search. By focusing on these aspects, I can select influencers who resonate with my audience and effectively promote my brand.