Interview Questions
Flings
Social Media Lead

What social media strategies do you find most effective for brand awareness?
The most effective means of brand awareness are consistent short-form video content, a defined and recognized brand voice, and opportunistic trending participation that doesn't come off as disingenuous. Add in community interactions, user-generated content and collaborations with niche creators and reach and trust will spread in no time.
Flings
Social Media Lead

How would you grow an engaged social community for a new food brand?
I'd build an engaged community through truthful short-form content about the food, the story and real customer testimonials. I'd keep the lines of communication open—comment replies, follower generated content and outreach to micro-creators to turn followers into true brand advocates.

