One beauty brand that has a great social media presence is Estée Lauder and it has made a notable presence on social media due to the following factors: First is its elegant visual presentation, which its target audience can resonate with. Second is its multiple influencer collaborations, this helps the brand establish credibility and make other people but their product as well. Lastly, is its timely updates and regularly launching limited-edition collections, helping its followers stay engaged all the time.