I led a social media campaign for a nonprofit event that focused on building excitement and increasing attendance through a mix of engaging visuals, countdowns, and community-driven content. By highlighting personal stories, using eye-catching graphics, and encouraging shares and tags, the campaign more than doubled the expected turnout. It also saw a significant boost in engagement, likes, comments, and shares all increased by over 60%. The success came from making the content feel personal and actionable, which helped turn casual followers into active participants.

I stay up-to-date with TikTok and Instagram trends by actively observing what’s performing on the platforms daily, using trend-tracking tools and resources, and staying connected with creator communities. I pay attention to emerging sounds, formats, and styles, then adapt them strategically to fit the brand’s voice and message. This allows me to move quickly on trends while keeping content fresh, authentic, and engaging.

Yes