Interview Questions
My Wellnest Consulting
Social Media Content Manager

How do you define and measure success for a social media account?
I define success by a mix of growth, engagement, and impact. While follower count is important, I focus more on how people interact with the content such as likes, comments, shares, saves, and overall reach. I also look at how well the content supports the brand’s goals, like driving traffic, building community, or promoting a product.
My Wellnest Consulting
Social Media Content Manager

Can you walk us through a successful social media campaign you've managed in the past?
One successful social media campaign I helped manage was during my summer internship with Claire K Photo. I created engaging content and helped implement a consistent posting strategy, which led to the account growing by over 20,000 followers. It was a hands-on experience that taught me how to drive real results through creative content and trend awareness.
My Wellnest Consulting
Social Media Content Manager

How do you stay updated on the latest social media trends and incorporate them into content strategies?
I stay updated on social media trends by regularly following platforms like TikTok, Instagram, and X (Twitter), and by keeping an eye on what top creators and brands are posting. I adapt these trends by putting my own creative spin on them so the content feels both relevant and authentic to the audience I’m speaking to.