Yes, I thrive in a startup environment because it’s fast-paced, dynamic, and full of opportunities to innovate. I enjoy the challenge of adapting to changes, pivoting strategies, and building a brand’s story from the ground up. Startups allow for creativity and hands-on impact, which excites me—I love testing new ideas, refining content based on real-time feedback, and being part of something that’s constantly evolving.

I worked on a social media campaign for NovoPlus Health’s creatine gummies, targeting Gen-Z fitness enthusiasts. I created short-form, high-retention videos that highlighted the gummies as a fun and convenient alternative to traditional creatine. By using trending sounds, engaging hooks, and authentic gym content, I made the product feel like a natural part of a fitness routine. The campaign focused on relatability and curiosity, showcasing the gummies’ benefits in an eye-catching way, which helped drive engagement and interest.

I tailor my content to Gen-Z by keeping it fast-paced, relatable, and trend-driven. I use short-form videos and engaging hooks to grab attention quickly, while my authentic, no-filter approach builds trust. Whether it’s gym progress, study hacks, or motivation, I focus on real experiences and practical tips that feel natural to my generation, making my content both valuable and shareable.