I haven’t worked directly with brands in the wellness space yet, but I’m very interested in it and have spent time engaging with wellness-focused content on social media.

I start by familiarising myself with the brand guidelines, including colour palettes, typography, tone of voice, and any existing social templates. I design with the final output in mind. I check that files are set up correctly for each platform, using the right dimensions, aspect ratios, and safe areas. I also make sure text is legible on mobile, images are high quality, and colours and contrast meet accessibility standards where possible.

My approach to designing social-first content starts with understanding the platform and the audience. I think about where the content will be seen, how users interact with it, and what will stop someone scrolling.