Imagine this: You’re stuck in a loop of mediocre decisions—bad coffee makers, underwhelming date nights, skincare that does absolutely nothing. Enter Hypelist, your ultimate problem-solver. This campaign, “The Hype is Real”, is exactly that. We have taken the metaphorical ‘sledgehammer’ and gone real with multi-platform creativity. It is designed to demonstrate to the world how Hypelist does wonders. TikTok skits where labels ‘coffee disasters’ are, in fact, ‘morning heroes’, Instagram Reels of glorious dates and user generated content under #MyHypelist which transforms the everyday to age-old users into ambassadors. Not to forget, influencer takeovers, and real-life pop-up events where the citizens can feel the magic of Hypelist. And, slap bold, FOMO inducing billboards in headlining cities. Quotes such as “I found my entire personality on Hypelist” is to say that bad decision making is over, and that is sure to gain attention. This isn’t just a campaign - its an unfathomable movement to end bad decisions forever. The hype isn’t just real, it is unmatched.

A piece of content that performed better than expected was an artwork I posted on my TikTok account—an account I started just two weeks ago. The piece was themed around the LA wildfires and unexpectedly garnered around 3000 views. I believe the reason for such a peak was that the topic was highly sentimental and relevant which in turn, sparked a feeling of empathy along with curiosity. It is also possible that people who wanted something different and explored the fires through an artistic lens “wildfire” video captured their attention. With that being said, the blend of emotional attachment with an unorthodox approach certainly allowed the piece to stand out from the rest which is why it performed so well.

Stop wasting time on bad decisions—what if there was one app that fixes everything? Hypelist is the app for you. The world's most refined users gather in one place to share their suggestions for the most impactful books, the tastiest restaurants, or the most exhilarating places to visit. Hypelist is your insider code to eluding the worst and enjoying the best all in one step. Choose who to follow based on their taste, browse through lists, and avoid mediocrity. Hypelist is there for you whether you need to update your wardrobe, looking to buy new tech, or plan your weekend. So what are you waiting for? Let’s get started for a life upgrade. Tap the link, follow me, and join the hype.