Your Instagram has a clean aesthetic and you’re sticking to a soft, cozy vibe which is great for the brand. But, the engagement is a bit low considering your follower count, and the captions feel a little flat. The content is very product based so maybe jumping in on trends that fit the brands images ( or making it fit ), using humor and adding more personality could maybe help. The brand is on point with the viuals and the vibe but personally, I could not see a story behind it.

Duolingo is one company that has a very witty social media team and they are possibly doing the best in engaging their audience. Glossier would be the second one since they saw a chance during this clean girl aesthetic trend and now is one of my personal beauty essentials as well and I dont get influenced so easily.

I like to surf the web a lot. Be it instagram reels or tiktok or even youtube shorts. For someone who spends a daily average of around 9 hours on social media I think I am very much exposed to what is trending and who should jump in to the trends. I somewhat do my own version of psycho-analysing when it comes to trends, how and why they become popular and how it affects a normal person. To stay updated, I follow the pages who spark my interest, follow up on the reviews of people in digital forums like reddit and dom-scroll reels, shorts and my dearest friend tiktok.