Rare Beauty by Selena Gomez has been widely popular on social media, particularly on Instagram, since its launch in 2020. The brand's social media strategy has been focused on promoting a message of inclusivity, self-acceptance, and mental health awareness, which resonates strongly with the younger generation. Rare Beauty's social media content often features empowering quotes, real-life stories, and diverse models of all ages, skin tones, and backgrounds, which helps to create a sense of community and connection with the brand's audience. Additionally, the brand has collaborated with several social media influencers and celebrities to promote its products and message, which has helped to increase its visibility and reach on social media platforms.

Art has the ability to bring a lot of value into people's lives in many different ways. For some, it can provide a creative outlet for self-expression and emotional release. For others, it can offer a form of escapism or a way to connect with others and feel a sense of belonging. Art can also inspire us to think critically and question our own assumptions and beliefs, as well as challenge us to see things from new perspectives. In addition, art can provide cultural and historical context, helping us to better understand the world around us and our place within it. Whether it's through music, painting, sculpture, or any other form, art has the power to enrich our lives and bring us a sense of joy, meaning, and fulfillment.

One recent brand collaboration that resonates with college students is the partnership between clothing brand Champion and skincare brand CeraVe. Champion and CeraVe collaborated on a limited edition sweatshirt that features both brand logos. The sweatshirt is made with Champion's signature reverse weave fabric and incorporates CeraVe's branding and blue color scheme. The collaboration resonates with college students because it offers a unique and fashionable way to promote skincare awareness and self-care, which is becoming increasingly important to younger generations. The sweatshirt also taps into the trend of comfort clothing and athleisure, which is very popular among college students. Additionally, the limited edition aspect of the collaboration makes the sweatshirt a coveted item and adds an element of exclusivity that appeals to many college students.