As an online student, I would lead sampling efforts in a digital-first way by creating social content that encourages participation beyond a physical campus. I’d share product experiences through short-form videos, polls, and Q&A’s, and encourage followers to participate through giveaways, challenges, and branded hashtags. I’d also extend sampling off campus by partnering with local community spaces or small groups of friends to create authentic, shareable moments that feel organic and relatable.

I would engage my audience by creating short, relatable tutorials and get-ready-with-me style videos that show how ColourPop fits into real, everyday routines. I’d highlight shade versatility, texture, and wearability while encouraging interaction through comments, polls, and questions about favorite looks or shades.

I love ColourPop because it makes high-quality, trend-driven makeup feel fun and accessible. The shades are always creative, inclusive, and easy to wear for everyday looks or full glam!