Hayati – 1 Week Social Media PlanDay 1 – Brand IntroductionInstagram:Carousel post: “Welcome to Hayati 🌿”Highlight the story behind the brand, the cultural roots of zaatar, and your mission to celebrate Arab flavors.Include a warm, personal caption: e.g., “From Palestine to your kitchen, our zaatar is more than a spice—it’s a story.”CTA: “Save this post and follow for more taste of Arab culture!”TikTok:Short 15–30 sec video showing zaatar in a kitchen setting, sprinkled on bread with traditional Arabic music.Use text overlay: “A taste of Palestine in every bite 🌿 #HayatiZaatar #ArabFlavors”Day 2 – Recipe HighlightInstagram:Reel: Quick recipe using zaatar (e.g., zaatar manakeesh or zaatar toast).Step-by-step text overlay for easy consumption.CTA: “Try this at home and tag us!”TikTok:Fast-cut recipe video with trending sound.Emphasize the ease of using Hayati zaatar in everyday cooking.Use hashtags: #PalestinianFood #ArabKitchen #ZaatarDay 3 – Cultural Story / Behind-the-ScenesInstagram:Carousel or Reel: “The story of zaatar 🌿”Share a short narrative about its significance in Arab culture, traditional harvesting methods, or family recipes.Use close-up images of zaatar leaves, hands rolling manakeesh, etc.TikTok:Fun “Did you know?” video: e.g., “Zaatar has been part of Arab kitchens for centuries 🌿”Overlay playful animations showing historical or cultural facts.Day 4 – User Engagement / PollsInstagram Stories:Polls and quizzes: “How do you eat your zaatar? On bread 🥖 or with labneh 🥣?”Include quiz sticker: “Where does zaatar come from?”CTA: Encourage DMs with favorite recipes.TikTok:Duet/Reply video responding to user comments from previous posts, e.g., reacting to someone’s recipe idea.Day 5 – Lifestyle / Relatable ContentInstagram:Reel: Morning breakfast scene with zaatar toast, coffee, and cozy Arab home vibes.Caption: “Start your day with a little taste of home 🌿”TikTok:Trend-driven content: Jump on a trending sound, but incorporate zaatar—e.g., “When you add zaatar to literally everything 😅”Make it humorous and shareable.Day 6 – Collaboration / Influencer FeatureInstagram & TikTok:Partner with a small Arab foodie or lifestyle influencer for recipe creation.Story takeover or co-created Reel showing “A day with Hayati zaatar.”CTA: “Follow @Hayati for more authentic recipes!”Day 7 – Community / Call to ActionInstagram:Carousel: Feature user-generated content (UGC) from the week—people trying recipes or styling zaatar.Caption: “Your creations make us

Sara Alwari, Ahmad Alzahabi, and Safa Sidiqqui

Evry Jewels