What sets me apart is my ability to blend creative storytelling with brand strategy—I don’t just make things look or sound good, I make sure every post, caption, or campaign ladders back to a clear emotional hook and community purpose. Between my experience shaping distinct voices for Date Better and AARA and my background in film and the arts, I’ve developed a strong sense for tone, pacing, and visual rhythm that helps brands feel human and memorable.

I measure community-building success by looking at both quantitative growth and qualitative connection. On the data side, I track engagement metrics like comments, shares, retention, and participation in events or discussions—signs people aren’t just following, but actively showing up. On the emotional side, I pay attention to how often community members reference the brand in their own language, tag friends, or create user-generated content—those are proof points of belonging. Ultimately, success means the community starts talking to each other, not just to the brand—that’s when you know it’s real.

I’ve managed multiple social media accounts for Date Better and Sara, which gave me hands-on experience shaping distinct brand voices and visual identities. For Date Better, I focused on playful, craveable storytelling that highlighted our better-for-you snacks and built community through humor and relatability. With Sara, I leaned into a more refined, editorial tone—balancing wellness and beauty through clean visuals and thoughtful copy. I handled everything from content planning and copywriting to influencer outreach and performance tracking, learning how to shift between bold and aspirational tones while keeping both brands cohesive and true to their audiences.