I would prioritize campus groups like outdoor adventure groups, as they align with the brand’s roots and mission. Additionally, coffee lovers’ clubs, business or entrepreneurship clubs, and academic groups might be great fits for promoting the brand’s high-quality, purpose-driven products.

I helped promote a local clothing brand on Instagram by creating a series of styled photoshoots and behind-the-scenes content that showcased the products in real-life settings. I collaborated with micro-influencers who genuinely loved the brand, which helped us reach a wider but targeted audience. By consistently engaging with followers through polls, Q&As, and reposting user-generated content, we increased both followers and sales over a short period, and the campaign built lasting relationships with customers.

To creatively engage with students on campus and build brand loyalty, I would organize interactive events like pop-up experiences, workshops, or challenges that encourage hands-on use of the product. I’d also collaborate with student ambassadors and influencers to create authentic peer-to-peer marketing, run exclusive giveaways, and leverage social media trends to keep the brand top-of-mind in a fun and relatable way.