I believe a great way to engage consumers is through creative stories through Instagram or Snapchat! This is because it's a quick, effective, and personable way to interact through social media.

Ultimately, I love any campaign that is unique and authentic. When brands allow the consumer to interact with/engage in the campaign, I think it stands out. For example, an online store called Finesse has a feature where they allow consumers to "design" or "vote" on the next products they create. Moreover, I greatly appreciate when a brand can 'strip down' in a sense. I love when campaigns appear more interpersonal, casual, and upbeat as opposed to the mainstream corporate feel. A good example of this is the AerieREAL campaign.