At a previous role, I helped promote a local health product. Here’s how I did it: Focused on customer education: I created easy-to-understand, value-driven content explaining the product’s benefits. Used social media: Engaged with customers through direct messages and posts to encourage sharing. Yes, I am 21 years old or older.

To increase brand awareness, I would focus on the following strategies: Identify target audience: Focus on your core demographic. Research their preferences, concerns, and where they spend time (online and offline). Build relationships: Engage with customers through regular, meaningful interactions. This could include responding to questions on social media, sharing relevant content, or offering exclusive promotions. Leverage word of mouth: Encourage satisfied customers to share their experiences. Offer referral incentives or host giveaways to make it easier for them to spread the word. Collaborate with influencers or micro-influencers: Find individuals who align with the brand and have a following in your target market. Their endorsement can help drive awareness quickly. Consistent messaging: Be clear and consistent with your brand message across all channels. People need to know what the brand stands for and what makes it different.

For consumers who are cautious or new to cannabis-infused products, I’d recommend these strategies: Start with education: Simplify the information. Explain the benefits of cannabis-infused products in clear terms, focusing on its uses and safety. Address concerns: Use honest, transparent communication about dosage, effects, and product testing. Create FAQs and informational videos. Offer samples or low-dosage options: Let customers try smaller quantities or products with lower THC levels. This makes it easier for them to dip their toes in without the risk of feeling overwhelmed. Testimonials: Share reviews and stories from people who were initially hesitant but had positive experiences with the product. Provide guidance: Offer clear instructions on how to use cannabis-infused products safely, and make sure customers know what to expect in terms of onset time and effects.