Aquaphor
Aquaphor Campus Events Lead
If you were given 300 Aquaphor products how would you share them and get the word out within your campus community?
If I were given 300 Aquaphor products, I would share them and get the word out right in the heart of Cornell's campus at Ho Plaza. Ho Plaza is the perfect place to get the word out on campus because students, clubs, and events are always congregating here. I would set up a booth, and advertise the event and products using chalk drawings on sidewalks around campus. Additionally, I would share on my own personal social media about the events since hundreds of Cornell students follow me, as well as talking about the product on the Sidechat app which is designed for Cornell students to talk about what is happening on campus.
Waag Bag
Social & Content Intern
Please brainstorm one social strategy you'd implement given the role.
One social strategy I would implement given the role is increase consumer awareness through a product giveaway, with a parameter to enter being a repost/shoutout in order to reach a wider audience at a low cost.