Samantha Green
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UGC Creator
About Me
James Madison University
Community and Justice Studies, B.S.
Class of 2020
Graduated
Ashburn, VA, USA
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Interview Questions
Sousa
Social Media Specialist for Wellness Drink
How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Content that builds provides shock value, entertainment, and curiosity. Content that drives a purchase builds trust, clarity, and speaks to a pain point.
Sousa
Social Media Specialist for Wellness Drink
If you had to create one piece of content for Sousa this week, what would it be and why?
Sousa is incredibly unique because it provides protein and hydration - because of this I would create a video with a strong hook, educate them on why THIS product solves a variety of problems.
Sousa
Social Media Specialist for Wellness Drink
How would you increase engagement for a new Supplement brand on social media?
I would leverage relatable wellness content, product integration videos, aesthetic content, and trend-driven posts. Focusing on hooks, storytelling, and community interaction (polls, comments, UGC).