I prefer TikTok for product promotion because it is the most creative platform and makes it easiest to get my point across quickly. The short form video format allows me to hook viewers right away, show the product in action, and communicate value in a natural and engaging way. TikTok also rewards authenticity and personality, which helps product content feel less like an ad and more like a genuine recommendation.

I would create standout retail content by combining elevated, lifestyle driven visuals with clear and actionable in store cues. For ScentMatch, I would highlight the luxury and mood enhancing feel of the wax melts through cozy home scenes and aesthetic shots, while quickly calling out that they are available at Walmart to keep the content accessible.I would naturally show the in store experience by filming the shelf, aisle, and surrounding context so viewers know exactly where to find the product. By tailoring content to each platform and closely tracking engagement, I would continuously refine hooks, pacing, and formats to create visually distinctive content that performs across organic, paid, and retail channels.

Yes I will be attending both.