It caught my eye because i know me and my friends would love to try it and are always drinking wine with our dinners and would love to see if we can add a new favorite to the list.

I look for balance first. The acidity, sweetness, tannins, and alcohol should work together, not overpower each other. I pay attention to aroma before tasting. I want to pick up clear notes like citrus, stone fruit, vanilla, oak, or floral hints. A clean and expressive nose usually signals quality.

Position the gift as the “plot twist” of Valentine’s Day. The concept centers around surprise and value. The video would start with only the gift in frame, styled in a clean Valentine setting. It looks like a standalone present. The viewer assumes you bought it separately. Midway through, you reveal that it actually comes free with a cookie purchase. That shift reframes the gift from ordinary to high value. The creative angle focuses on psychology. People love feeling like they discovered a deal. By showcasing the gift alone first, you elevate its perceived worth. Then you connect it back to Insomnia as the unexpected bonus. The tone should feel authentic, slightly playful, and college focused. The message is simple. You were going to buy cookies anyway. Now you get something extra that makes it feel thoughtful. This approach keeps the spotlight on the gift while still reinforcing the brand and the promotion in a clear, memorable way.