I’d lead sampling by turning it into an experience, not just a giveaway, and making sure it lives both in person and online. On campus, I’d focus on high-traffic, high-energy moments and make sampling interactive. For example: A “Shade Bar” pop-up table where students can swatch, match, and take mini products Partnering with student orgs (Women in Business, sororities, dance teams, etc.) to host “Get Ready With Me” events featuring ColourPop products, creating a photo moment with good lighting + mirror decals so people naturally film TikToks and tag the brand Instead of just handing out samples, I’d encourage participation by offering incentives like: “Post your look, tag ColourPop, and get entered to win a full set.”

I would do GRWM videos for fun events, do behind-the-scenes videos for campus pop-ups, or even host giveaways for my followers!

I love every single product that I have ever tried! I love how ColourPop values individuality, creativity, and authenticity. The formulation of their products is unmatched and always makes me feel more confident.