I’d get my friends on board and have them share it through their own circles, so it spreads fast across campus. Between word of mouth, group chats, and social posts, it would start feeling like everyone knows (and loves) Saint James.

I’d post about it with direct Amazon links for easy buys and tag local stores so people know where to grab it in person + share quick, fun content showing how I use it day-to-day.

I’d bring it to big social events like Parents Weekend and set up a cute Saint James table with samples, merch, and a photo spot. I’d get my sorority involved too during rush so it feels fun and word spreads fast through group chats and events.