The strategies I would use to generate buzz for a vegan beauty brand would be to create high quality content including in store shopping vlogs, how I use the product in my everyday life, and how a vegan beauty brand would benefit the viewers! I would post on all socials leading up to the launch!

I engage an online community around a product launch by creating content that is easily relatable! If people feel like a product can benefit them or fit into their daily lives, they are intrigued!

I think people would be so interested to hear about another health focused beverage launch, so im interested to see how it would respond! These health focused beverages are becoming the new thing!