I would share Vita Coco on my campus through sampling events on campus where students can taste test different Vita Coco products and learn more about the brand. I could hold the event in busy areas on campus, collaborate with clubs, and sample at frat and sorority events. For social media, I would create day in my life style videos for TikTok and Reels that demonstrate how I incorporate Vita Coco into my routine. For stories I would post content that showcases the product by the pool, walking to class, and even in the form of mirror selfies. This type of content aligns with my current content and with what my audience enjoys.

My favorite product is the Vita Coco Original Coconut Water. It’s a classic and always tastes amazing. I incorporate it into my daily routine as a treat after a workout and with meals. I also love that Vita Coco is gluten free as I have recently developed a gluten and wheat allergy, so I always appreciate delicious tasting products that won’t cause a reaction.

I’d engage an audience by creating fun, relatable content that shows how Barebells fits into my everyday life. I’d share how I use Barebells to fuel my workouts, hit my protein goals, and stay energized on busy days. At on-campus events, I’d promote Barebells through sampling and real conversations, making it feel like a go-to snack that’s both delicious and easy for students to enjoy.