To ensure Saint James Tea becomes a recognizable and loved brand on my campus, I would focus on consistent visibility, authentic engagement, and community integration. I’d introduce Saint James in spaces where students naturally gather—football tailgates, dorm events, club socials, and study breaks—so the brand becomes associated with fun, social, and memorable moments.I’d also prioritize peer-to-peer promotion through social media by sharing Saint James in real campus settings and encouraging friends and organizations to engage with and repost the content. When students see people they know genuinely enjoying the product, it builds trust and familiarity.Finally, I’d help Saint James feel like part of campus culture by partnering with student organizations and events, offering tastings or giveaways, and consistently reminding students where they can find it locally and online. Over time, this combination of repetition, relatability, and real-life experiences would turn Saint James from something new into a go-to staple on campus.

I would encourage people to purchase Saint James by creating platform-specific content that highlights the convenience of Amazon alongside the experience of buying locally. On social media, I’d share short-form videos and stories showing how Saint James fits into real moments—getting ready for a game, hosting friends, or celebrating after events—while clearly tagging where it can be purchased.For Amazon, I’d emphasize ease and immediacy by linking directly through my bio or stories with swipe-ups and captions like “Perfect for last-minute plans—delivered to your door.” I’d also share unboxing-style content or quick reviews that reinforce how simple it is to order online.For local stores, I’d post in-store content such as shelf finds, quick store walkthroughs, or “grab it here before the weekend” reminders. Tagging the location and highlighting nearby retailers makes it feel personal and encourages immediate action, especially for students who prefer quick local purchases.By rotating between Amazon links and local store shoutouts—and being transparent about both—I’d create multiple, easy entry points for purchase while keeping the content authentic, helpful, and aligned with how my audience already shops.

would introduce Saint James by integrating the brand into moments where students are already gathered and engaged. At Notre Dame, that means football weekends, tailgates, dorm events, and club meetings. I’d create casual but memorable touchpoints—such as pop-up tastings at tailgates, study-break giveaways in residence halls, or partnering with student organizations to offer Saint James at social events.I’d also leverage peer-to-peer marketing by sharing the product on social media in authentic settings—like getting ready for a game, hosting friends, or celebrating after events—so it feels natural and aspirational rather than overly promotional. Using short-form video and Instagram stories would help introduce Saint James as a fun, social, and premium option that fits seamlessly into campus life.I work on campus at ND Listens, where I speak with donors and alumni daily, which has strengthened my communication skills and gives me a unique platform to share brands through genuine conversation. I’m also involved in campus social and athletic events, especially around Notre Dame’s strong sports culture, which creates frequent opportunities to promote products at tailgates and student gatherings.