Samantha Profile Image

Samantha

Graduate student at Southern New Hampshire University studying digital marketing.

Graduate student at Southern New Hampshire University studying digital marketing.

Endorsements

Campus professional

About Me

Southern New Hampshire University

Marketing

Class of 2024


University of Alabama - Tuscaloosa

Advertising, communication studies

Class of 2020


University of Alabama - Tuscaloosa

Advertising, communication studies

Class of 2020


Atlanta, GA, USA

Interests

Social media
Email management
Digital marketing

Interview Questions

Sourse

Social Media Intern

Sourse Profile Image

What is a wellness or beauty brand that has great social media presence? What sets them apart?

Glossier has a fantastic social media presence in my opinion. This is a brand more popular with younger generations and that has figured out the key to marketing to this demographic. They have an incredible Instagram aesthetic that matches that of their products. They also seem to understand the importance of authenticity and transparency when it comes to the market they are in. Something Glossier has utilized that I think more brands in their position should is influencers. I personally have been influenced to purchase products by this brand simply due to that. Having a trusted influencer promote a product in a way that doesn't feel forced or incentivized can go a very long way.

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