Interview Questions
Sourse
Social Media Intern
What is a wellness or beauty brand that has great social media presence? What sets them apart?
Glossier has a fantastic social media presence in my opinion. This is a brand more popular with younger generations and that has figured out the key to marketing to this demographic. They have an incredible Instagram aesthetic that matches that of their products. They also seem to understand the importance of authenticity and transparency when it comes to the market they are in. Something Glossier has utilized that I think more brands in their position should is influencers. I personally have been influenced to purchase products by this brand simply due to that. Having a trusted influencer promote a product in a way that doesn't feel forced or incentivized can go a very long way.