Samantha
About Me
University of Wisconsin-Madison
Class of 2027
New York, NY, USA
Interests
Brands I Follow
Interview Questions
Ancient Drinks
Retail Content Creator for Bev brand - NYC
What social media tools do you use to measure content success?
In my digital MKT class, we learned to track impressions, link clicks, post engagements, CTR, CPC, and CPM. This shows if a campaign was able to generate awareness at a relatively low cost
Ancient Drinks
Retail Content Creator for Bev brand - NYC
How would you capture the essence of Ancient Drinks in a retail post?
Since ancient drinks is geared towards wellness and people who value nutrition, I will use my background of being VP of wellness club and marketing to promote the drinks ingredients and identity
PopSips
Influencer Outreach Coordinator
What social media platforms do you find most effective for influencer outreach?
TikTok is the most effective by far. Instragram can get busy and overwhelmed with family and friends post rather than influencer. With Gen Z’s short attention, span, a 15 second clip is best for prom