I think I’d be a great fit as a Barebells Brand Ambassador because I genuinely connect with the brand’s mission of making high-protein snacks delicious, fun, and accessible. From Barebells’ start in Sweden, they have shown that you don’t have to sacrifice taste for nutrition, which is something I personally value. I love to meal prep and share recipes with my friends and peers that are healthy, yet still delicious. Barebell has easily been my favorite protein brand since high school, as they fill me up, get my protein intake in, and always feel as if I’m eating a sweet treat. My favorite flavor is Caramel Cashew, although I wish Pumpkin Spice was available year-round!Through my experience as Student Marketing Director at ASU’s campus stores, I’ve built strategies that engage with the ASU community on social media, from creating lifestyle-driven content to partnering with over 30 on-campus organizations. I know how to make a product feel like part of someone’s everyday life rather than just another ad. I have also been a campus ambassador for several fitness food brands, such as Alani Nu, Get Up Energy, and Proper Wild, and I love connecting with my audience in ways that feel genuine and exciting.I’m excited about the possibility of sharing Barebells with the active, fitness-focused, and health-conscious community at ASU, creating content, hosting sampling events, and building hype in ways that truly resonate with ASU. I love combining fun, engagement, and authenticity with taste, which I hope to bring to the Barebell team. 

On social media, I’d make videos that feel more like lifestyle content than ads, while incorporating Barebells into my everyday routine. I would use phrases like “My go-to snack after hitting the gym” or “How I stay fueled between classes without sugary snacks”. I’d highlight the convenience and protein-packed benefits, framing Barebells as a tasty, everyday staple for students who care about fitness and staying energized. 

I’d also use ASU’s strong fitness culture by setting up tasting stands in high-traffic areas near our gym and high traffic areas. I’d film students’ reactions to trying Barebells and have them rank their favorite flavors, while highlighting why it’s a yummier, protein-packed alternative to junk food or other snacks. I’d host a “Swap your snack challenge” where students trade their usual bars for Barebells and talk about what they like about Barebells.

I’d also bring Barebells to club workouts, intramural events, and finals week study sessions, marketing it as the perfect snack to fuel both workouts and busy student life.

I would also include QR codes linking to online or local purchases making it easy for students to purchase Barebells themselves and making the brand more recognizable.

I make sure my reviews are honest and constructive by following the 5 qualities in the previous question. I combine research and my personal experience to get a full picture of the product. I also point out what I love about the product and what I believe needs improvement. I try to keep my reviews easy to understand by speaking conversationally if I am filming a video and use specific examples so people can see how the product actually works.